Best TikTok finance influencers you should be following in 2026
Social media has become a primary source of information for many people, offering everything from lunch recipes to financial advice. But for those looking to learn more about personal budgeting, the best inspirational house-buying stories, or simply understand what interest rates are, these TikTok accounts are a good starting place.
Since joining the social network ourselves (you can find us @TemboMoney), we’ve busted common first home myths, shared the three things we hate to see on bank statements and keep our followers up to date with the latest market happenings.
The platform really is a goldmine for first-time buyers, but it can be hard to know who to follow. For those looking to refresh their FYP with some friendly finance faces, here’s our list of the top TikTok financial influencers to follow in 2026.
1. @MrMoneyJar
Timi Merriman-Johnson, aka "Mr Money Jar," is an award-winning financial content creator, podcaster, author and numeracy ambassador who offers accessible and practical finance tips across multiple social platforms. Budgeting, interest rates, pensions... you’ll find it all on his TikTok.
His insights on student loans are particularly noteworthy: “It doesn’t appear on your credit file. It’s kind of not considered a consumer debt. What it mainly does is it affects your take-home pay. So it’s just another deduction from your salary.”
“You could choose to prioritise paying off your student loan, but the opportunity cost of that is saving up money for a deposit for a house or whatever your other financial goals are.”
Andy Shea
Tembo Mortgage Advisor
2. @devamshagunput
For those wanting to improve their relationship with money without sacrificing travel, ice cream and gold hoops, you’ll love Devamsha’s content.
She describes her as ‘critically acclaimed financial hot girl,’ and her content delivers on this promise — weekends in Paris, fashion wishlists, and... Stocks and Shares ISAs.
3. @the.brokegeneration
Emma Edwards is a writer and content creator paying particular attention to money psychology, habits and behaviours. She isn’t afraid to tackle taboo topics or suggest creative ways to talk more openly about money. For example, in one video she argues that the cost of hen parties is getting out of control. She suggested a ‘pay what you can’ model where each guest can anonymously contribute an amount they feel comfortable with.
4. @penniestopounds
Kia Commodore is a financial literacy advocate, podcast host and content creator on a mission to educate young people about money. She’s talked about the cost of living on BBC Newsnight and has co-hosted the BBC 5 Live podcast, Your Work, Your Money. On her TikTok, she talks about investing, money-making apps and why you need a ‘fun fund’ in your budget.
5. @ThisGirlTalksMoney
Ellie Austin-Wiliams aka ‘your financial wing woman,’ is a money coach and podcaster on a mission to tackle the gender pay gap, ease people’s financial anxieties and equip people with the tools they need to have honest conversations about money.
She says: “Money impacts every aspect of our lives, from our love life to careers to family dynamics, yet we’re not taught how to handle money at school.”
In one TikTok, Ellie shared the secret to how she bought a flat in Zone 2 at the age of 27. She said: “I have a partner with a secure job in a high-paying industry.” In another video she says: “47% of first-time buyers will get financial help from the bank of mum and dad.”
It’s important that we have these conversations. Getting help from parents, siblings, or partners is something that many people keep a secret. It’s refreshing to see someone talking about how hard homeownership can be to achieve alone, and how family can help to make home happen sooner.
See how you could get on the ladder with Tembo
By creating a free Tembo plan, you can see all the ways you could boost your buying budget through a range of specialist schemes.
6. @Cazzatime
Personal finance TikTokker Cameron has built a 400,000-strong following by sharing short and snappy money tips.
If rising energy costs and expensive supermarket shops are causing you stress, Cameron’s got plenty of suggestions on how you can reduce your bills. From avoiding branded items to buying cheaper meats such as chicken thighs and drumsticks, there’s no shortage of ways to slash the cost of your food shopping.
7. @jadevanrielx
Jade Vanriel bought her first property at 23 and has been YouTubing and TikTokking her love for property ever since. Her content offers valuable insights for first-time buyers, as she covers common house buying mistakes, alternative ways to get on the ladder and the difference between joint tenants and tenants in common.
If you’re hoping to apply for a mortgage soon, you’ll love her tips on how to improve your credit score and boost your chances of getting a ‘yes’. From registering to vote to ‘delinking’ your credit history from ex-partners, she shares so much information to help you get your first mortgage.
8. @HerFirst100k
After saving $100,000 at the age of 25, Tori Dunlap quit her corporate job to write about financial feminism. With an impressive 2 million followers on TikTok, Tori teaches women around the world how to invest in the stock market, ask for a pay rise and use a credit card responsibly.
Many people have been told that investing is for the rich or are convinced they need to give up lattes and social events to build wealth. Tori challenges these misconceptions. Investing is for everyone (you can get started with less than you think) and it’s possible to build wealth without sacrificing the things that bring you joy.
9. @Frugal_Spender
Brian aka Frugal Spender is a money coach and podcast host who talks about investing, toxic side hustle culture and using a Lifetime ISA to save a deposit. For those struggling with impulse purchases, Brian has loads of tips on how to get around this, such as trying the 30-Day Rule. It works like this: before you make a non-essential purchase, give yourself a month-long cooling-off period. This gives you time to think, find a cheaper alternative, or even forget about the purchase completely.
10. @TheQuidSquid
Mat @TheQuidSquid is a personal finance enthusiast who encourages people to talk openly and honestly about money. He explains how to save money on flights, how income tax works and how to reduce the cost of a trip to Disneyland. We also see him budget his weekly income, showing how much he spends on taxes, his mortgage, bills, debts and expenses.
Look out for Mat’s TikTok on The Abandoned Shopping Cart Method. The method involves creating an account with the retailer (or signing up to their mailing list), adding desired items to the basket, and then closing the browser without completing the purchase. Some retailers will send you a discount code by email to encourage you to complete your purchase. This can take a few days to arrive.
Don't get financial advice only from TikTok
While TikTok can be an amazing resource, it’s important to take everything you see with a pinch of salt. Even well-meaning creators can get things wrong or share information that can lead to bad financial decisions.
Why TikTok shouldn't be your only source of financial advice
While TikTok can be an amazing resource, it’s important to take everything you see with a pinch of salt. Even well-meaning creators can get things wrong or share information that can lead to bad financial decisions.
Research shows that only 40% of TikTok users fact-check the financial advice they find on the app, which is why it's important to verify information with qualified professionals before making significant financial decisions.
For those hoping to buy a home soon, Tembo can help. Our award-winning team have helped thousands of first-time buyers overcome common homeownership obstacles such as having a small deposit, low salary or unpredictable income. See what you could afford with a free Tembo plan.
Frequently asked questions
Are TikTok finance influencers regulated in the UK?
Influencers must follow FCA rules if they promote a financial product. Content must be fair, clear and not misleading.
How can you check if a TikTok finance tip is reliable?
Cross-check with at least two trusted sources (FCA, GOV.UK, major banks), verify dates/data, and be sceptical of too-good-to-be-true claims.
Can TikTok creators give personal financial advice?
Only FCA-authorised professionals can give tailored advice; most creators provide general education, although some may be qualified.
What should you do before acting on a TikTok money hack?
- Verify the creator’s credentials
- Check current rates/rules to see if the information they’ve shared is accurate.
- Calculate personal costs and risks to work out if it’s the right hack for you.
- Consult a qualified adviser for advice on borrowing, investing or pensions.
Kickstart your journey to homeownership
When you create your free Tembo plan, you’ll get a personalised recommendation of all the ways you could boost your budget to get on the ladder sooner. Then, you can book in a no-obligation call with one of our mortgage experts to get the ball rolling. Start your journey to homeownership today.
